Case Studies

Downtown Berkeley Branding

Creating Community that Connects: Downtown Berkeley Branding
How do you create one downtown brand that appeals to visitors, students and residents?

United Way Bay Area Campaign

Uniting Against Poverty: United Way of the Bay Area
Building a community campaign that goes from grassroots to corporate supporters.

Brooklyn Basin development branding

Brooklyn Basin: Shaping a new community on the Oakland Waterfront
Branding a 65-acre, 3,000-unit, mixed-use development on the Oakland waterfront.

Pet Food Express retail branding

Pet Food Express: Shaping a retail brand through store environment and packaging
Where cats and dogs come first. Creating a fun and friendly retail experience for owners and their pets.