RadiantBrands - page 5

JCP – Big changes for 100-year-old retailer

JCP – Big changes for 100-year-old retailer

The big shift branding-wise I both like and am concerned about is how they’re new brand mark does not directly connect to the old Penny’s. There’s no reference to the old brand. It’s kind of an updated American flag look with the initials jcp. Who’s that?

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The Starbucks Channel — the perfect way to connect to their brand

The Starbucks Channel — the perfect way to connect to their brand

Starbucks radically gets they are not a seller of coffee and donuts. They really get that they are selling experiences and a location, a place to be and be with others in your own world and an environment that brings a world to you.

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Cash Mobs – consumers building their local brands

Cash Mobs – consumers building their local brands

At the end of the day the cash mob is a consumer-led campaign that improves visibility for local business, promotes business loyalty, and that benefits everyone by building local relationships.

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Why QR codes are so important to branding

Why QR codes are so important to branding

The best uses for QR codes are to link consumers to a simple and memorable “experience” or to information that completes some thought or need that they may have at that given moment.

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Branding Steve Jobs — in a doll

Branding Steve Jobs — in a doll

What more could the most passionately loyalist Applephiles crave more than their own personal Steve Jobs sitting next to them as they ponder the use of their new iPad or Macbook Air, looking over to see Steve watching with approval; what could be better?

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What’s your brand cool?

What’s your brand cool?

So the brand is really a creation of our personality and chunk of our identity in our lives. It’s our story combined with the brand’s story.

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What ING “gets” about the customer connection

What ING “gets” about the customer connection

Like Apple, ING gets that the “store” environment isn’t just about pushing product. It’s about letting you browse, connect, get conformable with who they are.

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Apple Store in Grand Central Station: A Brilliant Retail Strategy

Apple Store in Grand Central Station: A Brilliant Retail Strategy

Although most people think of an Apple Store as being part of an upscale mall or some other a high-end retail location, Grand Central Station really is the perfect location, and it shows that the Apple real estate group really “gets it” about retail. It’s about nurturing the ecology that brings together consumers, location and buying opportunity.

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Five Stars – How reviews shape brand experience

Five Stars – How reviews shape brand experience

So, ultimately, the best thing for the shopper and the brand is understanding and using customer reviews, comments, and ratings as you beging to learn what a brand is about, who they are really making this product for, and what you need to know to discover the brand that will fill your needs.

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O.co goes back to Overstock.com – Another naming blunder

O.co goes back to Overstock.com – Another naming blunder

Back in May of this year Overstock.com, the well known — did I say well recognized and branded leader in online discount sales, changed it’s self-descriptive name to a meaningless wonder O.co. This brilliant move lead by the president and CEO Jonathan Johnson ignored all…

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