RadiantBrands - page 4

Marketing with Amazon and Google can help local businesses

Marketing with Amazon and Google can help local businesses

In spite of all the negative spin on buying corporate it does pay to figure out the best way to get your local brand out there. Technology and the large online advertisers can help small business leverage their local awareness.

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A wine brand creates connection

A wine brand creates connection

This small winery out of South Australia has come up with a brilliant,simple idea that caught my attention…it fulfills the needs of the consumer and the wine company…

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Brand Engagement – the result of an integrated approach

Brand Engagement – the result of an integrated approach

Brand Engagement is the holy grail for most marketers involved in brand building. When you’ve captured the customer relationship you have them envolved and engaged at multiple levels.

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JC Penney drops coupons and loses loyal customers

JC Penney drops coupons and loses loyal customers

When you remove the system that motivates and builds a brand and buying relationship with a loyal customer, you are abandoning your primary loyal customers.

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Retail gift cards- the new brand evangelists?

Retail gift cards- the new brand evangelists?

When gift cards started showing up in the holiday stockings and at birthdays more and more I did not take it seriously. Just a trend, I thought, about 7 years ago. Now the gift card kiosks at a Walgreens or Safeway dominate when you come…

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How Experiences in France Give me Brand Perspective

How Experiences in France Give me Brand Perspective

When you buy something and look for a brand in France it’s not always going to be what you thought. Many of the brands I saw in ads as I ran through Metro stations in Paris where the big American Brands. Movies promoted, many of…

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Branding the whole experience     – not a slice of the pie

Branding the whole experience – not a slice of the pie

If you look at marketing and creative agencies that most engage, develop and nurture customers for their clients they have to see the customer relationship too brand as one of a whole experience

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JCP – Big changes for 100-year-old retailer

JCP – Big changes for 100-year-old retailer

The big shift branding-wise I both like and am concerned about is how they’re new brand mark does not directly connect to the old Penny’s. There’s no reference to the old brand. It’s kind of an updated American flag look with the initials jcp. Who’s that?

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The Starbucks Channel — the perfect way to connect to their brand

The Starbucks Channel — the perfect way to connect to their brand

Starbucks radically gets they are not a seller of coffee and donuts. They really get that they are selling experiences and a location, a place to be and be with others in your own world and an environment that brings a world to you.

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Cash Mobs – consumers building their local brands

Cash Mobs – consumers building their local brands

At the end of the day the cash mob is a consumer-led campaign that improves visibility for local business, promotes business loyalty, and that benefits everyone by building local relationships.

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