RadiantBrands - page 3

How People Search for Healthcare – like everything else, online, mobile and fast

How People Search for Healthcare – like everything else, online, mobile and fast

With specific demographic groups access to the web is not through a computer or lap top but through their phone This is particularly true for two specific groups – from those using smart phones under 20 to the age of 30, and the Hispanic market overall.

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How can nonprofit brands focus on real value?

How can nonprofit brands focus on real value?

Building clarity into a nonprofit’s communications of focus and commitment is critical in this new climate of increased expectations of real results. Everyone wants to know how to make a difference. How can your brand help? What’s the value you really bring?

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Barnes & Noble: retail store or Nook?– the value of location

Barnes & Noble: retail store or Nook?– the value of location

why not focus on the bookstores? What else that’s totally unique does Barnes & Noble really have? With over 5,000 retail environments they can and should reinvent themselves into more that a bookstore.

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The local retailer brand. Can Starbucks really be local?

The local retailer brand. Can Starbucks really be local?

So when a national chain moves into your neighborhood the local coffee shop need not freak out. They can leverage what they have and how they deliver it in a way that the customer recognizes and values.

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Great Britain’s Downtowns and the Death of High Streets: some tips from America

Great Britain’s Downtowns and the Death of High Streets: some tips from America

Creating a city brand is what it’s all about. If these magnificent older cities and towns dig into their historic past there are many assets they can play with as did American towns, in recreating their value to their community. Now’s the time to rebuild and revaluate what that can be.

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JCPenney – cool new strategy did not trump loyal customer preferences

JCPenney – cool new strategy did not trump loyal customer preferences

The JCP lesson in a nutshell — brands ARE made of the customer experience. Whether you’re a retail store, post office, or healthcare provider it’s about expectations and managing them and delivering on them.

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Lessons from the University of California Logo Fiasco – it’s not about the logo

Lessons from the University of California Logo Fiasco – it’s not about the logo

When brands change it’s not just a graphic image that’s being evolved or updated. It’s not about a new color, it’s about the legacy of the brand and all its connections to everyone who’s been part of it.

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Trader Joes vs. Whole Foods: Are they the same customers for different brands?

Trader Joes vs. Whole Foods: Are they the same customers for different brands?

They in fact frequently like to be located near each other. The key to these symbiotic brands is their customers. They have similar customers whose behavior is very similar around product choice, product brands…and product beliefs

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What is your brand’s end result? Know your outcome!

What is your brand’s end result? Know your outcome!

How do we choose, as consumers? How can brand value be positioned correctly with the brand name, the identity and the strategy that pitches the brand? These are tough questions that just don’t get enough attention because companies, non-profits and organizations are too busy selling what they already have – their products – not the customers’ solutions.

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Hertz eats Dollar Thrifty Rental Car- more brands or fewer options?

Hertz eats Dollar Thrifty Rental Car- more brands or fewer options?

Similar to the hospitality industry, the rental car market is attempting to gain efficiencies for the back end—the order taking and inventory management portion of the market—while having different products for different customers and needs.

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