RadiantBrands - page 10

Fiat brand good for Chrysler brand? You bet.

Fiat brand good for Chrysler brand? You bet.

When the announcement came that Fiat would possibly take a key controlling interest in Chrysler the struggling American car brand it hit me that this is an overdue realignment

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HP is more than a technology brand

HP is more than a technology brand

Successfully building a brand is about creating a complete and repeatable user experience at all levels. One that is alive and keeps given feed back to the consumer and the consumer to the brand. It’s this relationship that builds powerful and strong brands. In the…

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The Label Tastes Good – why perception creates brand value

The Label Tastes Good – why perception creates brand value

So you think that taste really is the deciding factor in food choice. Think again. The brand makes all the difference.

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YouTube Brand pays off. $132 billion worth.

YouTube Brand pays off. $132 billion worth.

It’s now clear what the Google owners of YouTube plan to do with this unique brand. They spent a fortune — $165 billion for this destination site that had not even a million in revenue at the time. But YouTube was “the new idea” that…

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Brands, Branding, Brand Loyalty: Root Beer, Wine and Hamburgers

Brands, Branding, Brand Loyalty: Root Beer, Wine and Hamburgers

Brands, Branding, Brand Loyalty, what’s it all mean? There’s a lot of confusion on what a brand means and how it’s referred to in marketing and advertising

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Ask.com Algorithm Campaign -where’s the brand message?

Ask.com Algorithm Campaign -where’s the brand message?

Has anyone yet figured out that the Ask.com algorithm campaign is a complete failure?

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