RadiantBrands - page 10

The Label Tastes Good – why perception creates brand value

The Label Tastes Good – why perception creates brand value

So you think that taste really is the deciding factor in food choice. Think again. The brand makes all the difference.

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YouTube Brand pays off. $132 billion worth.

YouTube Brand pays off. $132 billion worth.

It’s now clear what the Google owners of YouTube plan to do with this unique brand. They spent a fortune — $165 billion for this destination site that had not even a million in revenue at the time. But YouTube was “the new idea” that…

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Brands, Branding, Brand Loyalty: Root Beer, Wine and Hamburgers

Brands, Branding, Brand Loyalty: Root Beer, Wine and Hamburgers

Brands, Branding, Brand Loyalty, what’s it all mean? There’s a lot of confusion on what a brand means and how it’s referred to in marketing and advertising

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Ask.com Algorithm Campaign -where’s the brand message?

Ask.com Algorithm Campaign -where’s the brand message?

Has anyone yet figured out that the Ask.com algorithm campaign is a complete failure?

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