Qwikster is dead. Too little too late.

Only a month ago Qwikster was launched to repair the damage of mid July’s disasters announcement of the take-it-or-leave-it strategy of doubling the price of both DVD deliveries and streaming movies. After two ridiculous moves, resulting in tons of nasty comments and thousands of lost customers and a stock drop from $245 a share to…

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HP is more than a technology brand

Successfully building a brand is about creating a complete and repeatable user experience at all levels. One that is alive and keeps given feed back to the consumer and the consumer to the brand. It’s this relationship that builds powerful and strong brands. In the technology space the non-consumer focused IT brands (information technology for…

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