Posts Tagged ‘consumer product’
Trader Joes vs. Whole Foods: Are they the same customers for different brands?
They in fact frequently like to be located near each other. The key to these symbiotic brands is their customers. They have similar customers whose behavior is very similar around product choice, product brands…and product beliefs
Read MoreWhat is your brand’s end result? Know your outcome!
How do we choose, as consumers? How can brand value be positioned correctly with the brand name, the identity and the strategy that pitches the brand? These are tough questions that just don’t get enough attention because companies, non-profits and organizations are too busy selling what they already have – their products – not the customers’ solutions.
Read MoreHertz eats Dollar Thrifty Rental Car- more brands or fewer options?
Similar to the hospitality industry, the rental car market is attempting to gain efficiencies for the back end—the order taking and inventory management portion of the market—while having different products for different customers and needs.
Read MorePeets brand sells to a German conglomerate— is that all bad?
Peet’s Coffee and Tea just announced they are going private with a sale to German conglomerate Benckiser . But is this all bad? Is it a local company being swallowed up by a giant again? Not really—it’s an opportunity for stable growth and staying true to their values — what? How can that be? Extending and expanding value When…
Read MoreA wine brand creates connection
This small winery out of South Australia has come up with a brilliant,simple idea that caught my attention…it fulfills the needs of the consumer and the wine company…
Read MoreBranding the whole experience – not a slice of the pie
If you look at marketing and creative agencies that most engage, develop and nurture customers for their clients they have to see the customer relationship too brand as one of a whole experience
Read MoreJCP – Big changes for 100-year-old retailer
The big shift branding-wise I both like and am concerned about is how they’re new brand mark does not directly connect to the old Penny’s. There’s no reference to the old brand. It’s kind of an updated American flag look with the initials jcp. Who’s that?
Read MoreWhy QR codes are so important to branding
The best uses for QR codes are to link consumers to a simple and memorable “experience” or to information that completes some thought or need that they may have at that given moment.
Read MoreWhat ING “gets” about the customer connection
Like Apple, ING gets that the “store” environment isn’t just about pushing product. It’s about letting you browse, connect, get conformable with who they are.
Read MoreApple Store in Grand Central Station: A Brilliant Retail Strategy
Although most people think of an Apple Store as being part of an upscale mall or some other a high-end retail location, Grand Central Station really is the perfect location, and it shows that the Apple real estate group really “gets it” about retail. It’s about nurturing the ecology that brings together consumers, location and buying opportunity.
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