Posts Tagged ‘advertising’
BIG DATA – it’s where the real value is for brands
Businesses, governments, even you and me have so much data—how the heck do we keep track of our exploding world? It’s like suddenly having the Library of Congress in your bedroom: what good is it if you can’t even figure out how to find anything?
Read MoreMarketing with Amazon and Google can help local businesses
In spite of all the negative spin on buying corporate it does pay to figure out the best way to get your local brand out there. Technology and the large online advertisers can help small business leverage their local awareness.
Read MoreBrand Engagement – the result of an integrated approach
Brand Engagement is the holy grail for most marketers involved in brand building. When you’ve captured the customer relationship you have them envolved and engaged at multiple levels.
Read MoreBrands, Branding, Brand Loyalty: Root Beer, Wine and Hamburgers
Brands, Branding, Brand Loyalty, what’s it all mean? There’s a lot of confusion on what a brand means and how it’s referred to in marketing and advertising
Read MoreAsk.com Algorithm Campaign -where’s the brand message?
Has anyone yet figured out that the Ask.com algorithm campaign is a complete failure?
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