Branding a tasty experience for kids of every age
How do you create something new and fun in the retail self-serve frozen yogurt category? You provide a fun and interactive environment that creates a personal frozen yogurt experience built around a tasty high-quality product.
RadiantBrands created the branding for MYO – Pure Frozen Yogurt, starting with a simple yet memorable name and implementing a lively, sophisticated brand look and retail environment for this chain of all-natural frozen yogurt stores that appeals to both kids and adults. The name MYO references “Make Your Own” — a self-service model allowing customers to dispense the product and add toppings in a fun environment.
Radiant also helped launch a social media campaign that gave customers a way to show their creations and share their MYO experience with over 7,000 friend visits in the first year.
The MYO brand colors and graphics in the retail store surround customers to impart a lively, fun, colorful store experience.
Scope of Work
• Market research
• Messaging and naming
• Brand design and creative
• Brand style guide
• Store design and materials selection
• Website development
• Social media strategy