Building a community campaign that focuses on people
The United Way of the Bay Area has recently focused on a mission of challenging the status quo on poverty. In the Bay Area approximately 250,000 people live below the poverty line and struggle to make ends meet. Radiant developed a campaign for UWBA that focused on what everyone cares about: results. Each ad in the campaign focuses on the real results of a program that had major impact on education, jobs and people. A key to the success of these efforts is the community – encouraging volunteer efforts and participation, coordinated efforts by organizations and support from high-net-worth individuals as well as corporations.
Shifting people out of poverty: a focus on results and people can make the difference. We need to change the status quo, we need to see these changes now.
Scope of Work
• Market research
• Campaign concepts
• Design and creative
• Website and social media elements