All Projects : The Bond
The Bond Living
OBJECTIVE

To position this property as a high-end location on the Oakland waterfront and work with brokers on sales materials

INDUSTRY

Real Estate and Urban Development

SERVICES

Research, naming, branding, design, website, digital marketing and launch

Luxury Condos in Jack London Square, Oakland

Radiant developed the marketing and branding for East Bay classically-inspired, contemporary apartments. Each unit has 10-foot ceilings and spectacular views. In an excellent location with great restaurants nearby, easy access to Jack London Square and the ferry to San Francisco, The Bond provides a rich experience of urban living for owners. With 101 residential units, this unique development had to be positioned as elegant and high-end, playing a key role in the growing Jack London Square neighborhood. We researched the target audience, and crafted messaging that highlighted the quality of the units and the lifestyle they could provide.