Berkeley Repertory Theatre engaged RadiantBrands to unify the branding and signage experience for patrons at its newly remodeled theatre complex that represents some the latest in theatre technology and at the same time is warm and welcoming.
Berkely Rep needed help in branding the newly refurbished theatre to acknowledge the generous support of Peet’s and to tell the story of these well-known Berkeley institutions working together. They also wanted to visually emphasize the courtyard entry as the main entry for the complex and brand the two theatres with distinctive signage.
Radiant worked closely with senior management at Peet’s and with key staff at the Berkeley Rep to define the brand strategy and goals. We then developed creative options for the Peet’s Theatre identity and the signage for the entire complex. Radiant also designed a donor display highlighting the names of major and minor donors and a display highlighting the history of Peet’s Coffee, Meyer Sound and Berkeley Rep. Radiant also consulted with the architects and brought in outside vendors to execute the unified theatre complex signage, courtyard bar signage and interior displays that now welcome theater patrons.