Personalized campaigns — HP talks directly to you
To build awareness among commercial printers, HP wanted to demonstrate the direct marketing potential of its digital printing technologies.
RadiantBrands created a series of campaigns for Hewlett Packard’s Digital Printing division, developing the messaging and themes for personalized direct mail pieces, using variable images, names and target messages, which were all made possible by digital printing. These personalized campaigns invited recipients to attend special events in a variety of locations. Pieces were printed on the HP Indigo Digital Press.
Result: Over 5% response to personalized messages on four different nationwide campaigns.
Scope of Work
• CRM Direct Mail Campaigns