Branding a craft brew as something different
Bison Brewing Company, founded in 1989, is one of the early brewers in the craft beer category in the U.S. In this dynamic and growing segment, branding can help stake out a unique niche.
RadiantBrands developed Bison’s new organic package line with an emphasis on ingredients and flavor for unique positioning of the product. Bison wanted to focus on unique all-organic ingredients such as hand picked organic hops from the Northwest and organic cacao from Peru.This shift away from standard flavor profiles is featured in the package design, which includes illustrations and copy that tell a story to the craft beer drinker.
The packaging reinforces Bison’s reputation for quality and character; sales and distribution are expanding.
Scope of Work
• Visual branding
• Product packaging