Archive for Consumer Technology

Ask a 10-year-old what your brand is about

Ask a 10-year-old what your brand is about

I was driving my 10 year old son to school one day when he piped up and said that MacDonalds was a company that sold crappy food that made people unhealthy. I asked him why. He said that’s what everyone at school says—his friends, teachers, everybody. You…

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How People Search for Healthcare – like everything else, online, mobile and fast

How People Search for Healthcare – like everything else, online, mobile and fast

With specific demographic groups access to the web is not through a computer or lap top but through their phone This is particularly true for two specific groups – from those using smart phones under 20 to the age of 30, and the Hispanic market overall.

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Branding Steve Jobs — in a doll

Branding Steve Jobs — in a doll

What more could the most passionately loyalist Applephiles crave more than their own personal Steve Jobs sitting next to them as they ponder the use of their new iPad or Macbook Air, looking over to see Steve watching with approval; what could be better?

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Apple Store in Grand Central Station: A Brilliant Retail Strategy

Apple Store in Grand Central Station: A Brilliant Retail Strategy

Although most people think of an Apple Store as being part of an upscale mall or some other a high-end retail location, Grand Central Station really is the perfect location, and it shows that the Apple real estate group really “gets it” about retail. It’s about nurturing the ecology that brings together consumers, location and buying opportunity.

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Why Groupon Gets It. Motivate Customers, Build Your Brand

Why Groupon Gets It. Motivate Customers, Build Your Brand

You can have a GroupOn activity that happens an hour from now and done by the end of the day targeting a self-selected group of customers who are actually interested in your offers. This is the maximum use of incentives to the right motivated customers. It’s just another way to create opportunity in the marketplace– a reason for customers to buy now.

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Yahoo Nothing to Shout About. Why the Yahoo brand is lost and has no idea who it’s customers are.

Yahoo Nothing to Shout About. Why the Yahoo brand is lost and has no idea who it’s customers are.

Yahoo seems to have no idea what it’s trying to do with it’s site. They don’t even power their own own search now that it has been “outsourced” to Microsoft.

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Why the Palm Pre Flopped – a girl on a mushroom

Why the Palm Pre Flopped – a girl on a mushroom

What Palm did wrong – just about everything, but most of all was to launch a campaign with a creepy Alice in Wonderland type ad Go with the Flow

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Brand behind the brand: Flickr is now from Yahoo

Brand behind the brand: Flickr is now from Yahoo

Yahoo’s parent affiliation with Flickr prompted many loyal Flickr users to respond with negative comments about this “brought to you by” connection.

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Apple’s Next Move and why it’s not a Netbook

Apple’s Next Move and why it’s not a Netbook

Netbooks –they are basic with no frills make buying a computer a simple decision. So why can’t Apple jump into this market? It makes sense that they create something that appeals to their loyalists, like me, in this category, right? Yes, but it’s definitely not going to be a netbook.

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Smart Phone Wars, Why the iPhone Wins

Smart Phone Wars, Why the iPhone Wins

With Palm announcing the new Pre, Apple announcing a new lower price iPhone 3G S, Google’s latest Android phone launch, the MyTouch 3G and the Blackberry Storm, where’s the Smart phone world going?

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