How the Lonely QR Code Found a Purpose in a Pandemic.

When it was launched back in 1994 who knew that it would create a whole new form of customer/brand engagement? Invented by DENSO, a Japanese company, QR code was touted as a means of getting you to view large amounts of content quickly. Mind you there were no smartphones to scan with then. Originally, awkward…

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Consumers and the Changing Face of Retail

Walking into the local coffee house can’t be duplicated online. The desire to experience smells, sounds and the human interaction of a physical place— the desire of customers to “be some place” —is more visceral than the act of acquiring something needed.

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Retail gift cards- the new brand evangelists?

When gift cards started showing up in the holiday stockings and at birthdays more and more I did not take it seriously. Just a trend, I thought, about 7 years ago. Now the gift card kiosks at a Walgreens or Safeway dominate when you come in. And now I see for gifting and actually carrying…

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