Archive for Place Branding

Considering a rebrand? It’s not as simple as you think…

Considering a rebrand? It’s not as simple as you think…

Relaunching a brand? It’s never as simple as you might think. Although you have a vision of the final outcome, it’s sort of like that overdue kitchen remodeling project. There are numerous unexpected pitfalls and obstacles (and some real opportunities) to go through to reach…

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Marketing to Millennials: It’s Not What You Think

Marketing to Millennials: It’s Not What You Think

What’s the spin on millennials? How do you market to them? They don’t seem to like advertising or being “sold to.” Well, does anyone? When you’ve grown up in a world where the technology is always on, where you control your newsfeed and media, you ignore…

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Owning the outdoors – How REI’s brand was redefined by closing on Black Friday

Owning the outdoors – How REI’s brand was redefined by closing on Black Friday

REI’s decision to close on Black Friday this year was a revolutionary and actually anti-retail idea – don’t go shopping the day after Thanksgiving on Black Friday: go outdoors, do something with your friends and family. This move was so dramatic the CEO wasn’t quite…

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Redefining the Retail Experience

Redefining the Retail Experience

This shopping season I spent time in various insane store environments. It amazed me how some places are just piles of goods, inventory that must move. But when you think about it, these stores are the ones that can’t depend on you coming in to buythat…

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Berlin Wall: Now the Center of Shopping

Berlin Wall: Now the Center of Shopping

    Branding Retail Experience in the City Center Berlin recently opened the Mall of Berlin. It’s virtually in the center of Berlin on the site of what was an enormous department store formerly owned by a leading Jewish retailer who was forced to sell…

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Consumers and the Changing Face of Retail

Consumers and the Changing Face of Retail

Walking into the local coffee house can’t be duplicated online. The desire to experience smells, sounds and the human interaction of a physical place— the desire of customers to “be some place” —is more visceral than the act of acquiring something needed.

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Breaking Bad: A real brand story about a pretend Albuquerque

Breaking Bad: A real brand story about a pretend Albuquerque

Folks want the tangible experience of place combined with their emotional connection to the show brought to life for them.

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A curious case of place branding: How a savvy entrepreneur helped give San Francisco its name

A curious case of place branding: How a savvy entrepreneur helped give San Francisco its name

When it comes to naming, keep it simple. And, it really pays off to build on what people already know and remember. Just make the most of it.

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