Work, Play, Live: The New Trend in Residential Conversions

It’s no secret that the way we work has drastically changed in recent years. The rise of remote work and hybrid schedules has rendered the traditional concept of office spaces obsolete. This shift is not only altering work dynamics – it’s also reshaping our cities’ landscapes. Downtown areas, particularly, are grappling with a significant decline…

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A Simple Model for Understanding What Drives Consumer Behavior

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Understanding People. In all of our work at Radiant, we strive to know who the customer is, and what their motivations are. How do we understand them? Why are some people influenced by colors, shapes, or appearance in ways others are not? Behavioral marketing is a strategic approach that focuses on understanding behavior and utilizing…

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Less is More: How Do We Get People Back in the Office?

The Pandemic Transforms Behavior, Work and The Need for Office Space. March 2020 created the largest experiment in how people live, work, and shop in well over a hundred years globally. Within three months, virtually all the major metropolitan areas and big cities globally shut down, forcing businesses and workers to reevaluate their lifestyle, work…

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