Not for profit
McDonald’s Wants to Know You, The importance of Customer Engagement, and Netflix Falls Off a Cliff
Fries, a Shake, and a Big Mac. You may think when you order at a McDonald’s they know all about you. Not really, but boy, do they care. With the challenges of the pandemic, supply chain shortages and price increases, keeping customers engaged and coming back became a challenge. Many retailers, and now McDonald’s, have…
Read MoreConnections
Building Brand Value is Really About What Sticks. How do you stay connected? How do you really break through the noise? The associations we have and how we make them come to us emotionally and personally through binding experiences that connect us. In this overwhelming world of social media from all corners of the universe,…
Read MoreThe Science of Social Intelligence. For Brands It’s About How We Connect.
Connecting with consumers in this overwhelming world of online advertising and social media is very challenging. Brands today are often considered invasive even though they’re precisely targeting a customer with the right product or positioning…
Read MoreBusiness Strategy or Brand Strategy?
[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0|0px|0|0px|true|false”][et_pb_row admin_label=”row” custom_padding=”0|0px|27px|0px|false|false” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] The Power of Aligning Your Business Strategy and Your Brand. In developing business strategies executives often focus on key metrics related to growth, personnel, and finances. Obviously, these are critical to a company’s survival in today’s complex business environment.…
Read MoreCustomers’ values: the new branding tool
You may be paying more but look at all these cool things Whole Foods is supporting! You get the feeling that the extra amount you may be spending is going to something worthy and good, something that you may be connected to or are committed to and is a part of your local community.
Read MoreCollege brands – What’s in a name? Everything
Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College or Berkeley City College? Building a brand derives from understanding how names are perceived and what meaning is attached to them. And over time, this changes for the market and your target audience. The evolution of community…
Read MoreHow People Search for Healthcare – like everything else, online, mobile and fast
With specific demographic groups access to the web is not through a computer or lap top but through their phone This is particularly true for two specific groups – from those using smart phones under 20 to the age of 30, and the Hispanic market overall.
Read MoreHow can nonprofit brands focus on real value?
Building clarity into a nonprofit’s communications of focus and commitment is critical in this new climate of increased expectations of real results. Everyone wants to know how to make a difference. How can your brand help? What’s the value you really bring?
Read MoreLessons from the University of California Logo Fiasco – it’s not about the logo
When brands change it’s not just a graphic image that’s being evolved or updated. It’s not about a new color, it’s about the legacy of the brand and all its connections to everyone who’s been part of it.
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