Archive for Food and Drink

Forget Brand Loyalty: Brand Experience Is How Consumers Connect

Forget Brand Loyalty: Brand Experience Is How Consumers Connect

We make consumer choices constantly. When you go to a great restaurant, or a happening urban center like Oakland’s UpTown, or even Home Depot, what you remember is the experience. It’s how our minds work. The choreography of the interaction sets consumers up for a…

Continue reading →

Marketing to Millennials: It’s Not What You Think

Marketing to Millennials: It’s Not What You Think

What’s the spin on millennials? How do you market to them? They don’t seem to like advertising or being “sold to.” Well, does anyone? When you’ve grown up in a world where the technology is always on, where you control your newsfeed and media, you ignore…

Continue reading →

Amazon Go, a Store with No Checkout and No Customer Engagement

Amazon Go, a Store with No Checkout and No Customer Engagement

Amazon launched an amazing idea: a retail convenience store with no checkout. No cashier takes your money; you just get your stuff and walk out the door. As of now, you have to be an Amazon employee so you have access to the store, and…

Continue reading →

Ask a 10-year-old what your brand is about

Ask a 10-year-old what your brand is about

I was driving my 10 year old son to school one day when he piped up and said that MacDonalds was a company that sold crappy food that made people unhealthy. I asked him why. He said that’s what everyone at school says—his friends, teachers, everybody. You…

Continue reading →

Customers’ values: the new branding tool

Customers’ values: the new branding tool

You may be paying more but look at all these cool things Whole Foods is supporting! You get the feeling that the extra amount you may be spending is going to something worthy and good, something that you may be connected to or are committed to and is a part of your local community.

Continue reading →

Berlin Wall: Now the Center of Shopping

Berlin Wall: Now the Center of Shopping

    Branding Retail Experience in the City Center Berlin recently opened the Mall of Berlin. It’s virtually in the center of Berlin on the site of what was an enormous department store formerly owned by a leading Jewish retailer who was forced to sell…

Continue reading →

Consumers and the Changing Face of Retail

Consumers and the Changing Face of Retail

Walking into the local coffee house can’t be duplicated online. The desire to experience smells, sounds and the human interaction of a physical place— the desire of customers to “be some place” —is more visceral than the act of acquiring something needed.

Continue reading →

The local retailer brand. Can Starbucks really be local?

The local retailer brand. Can Starbucks really be local?

So when a national chain moves into your neighborhood the local coffee shop need not freak out. They can leverage what they have and how they deliver it in a way that the customer recognizes and values.

Continue reading →

Trader Joes vs. Whole Foods: Are they the same customers for different brands?

Trader Joes vs. Whole Foods: Are they the same customers for different brands?

They in fact frequently like to be located near each other. The key to these symbiotic brands is their customers. They have similar customers whose behavior is very similar around product choice, product brands…and product beliefs

Continue reading →

Peets brand sells to a German conglomerate— is that all bad?

Peets brand sells to a German conglomerate— is that all bad?

Peet’s Coffee and Tea just announced they are going private with a sale to German conglomerate Benckiser . But is this all bad? Is it a local company being swallowed up by a giant again? Not really—it’s an opportunity for stable growth and staying true to their values —…

Continue reading →

Page 1 of 3 1 2 3