Financial Services
Less is More: How Do We Get People Back in the Office?
The Pandemic Transforms Behavior, Work and The Need for Office Space. March 2020 created the largest experiment in how people live, work, and shop in well over a hundred years globally. Within three months, virtually all the major metropolitan areas and big cities globally shut down, forcing businesses and workers to reevaluate their lifestyle, work…
Read MoreEverything’s connected, brands don’t love you and where will people work?
We live in a changing and dynamic world of connection where work, brands, and people live. In reality, it’s about the broad meaning of a product or service to the consumer. We, consumers, more than ever, represent what we do and buy by our lifestyle and values. Our tribe. Who are you and what do you value?
Read MoreDesign Thinking. Shaping Strategies with People in Mind.
It’s an interactive process that allows you to engage with your audience and not repeat the same patterns of thinking and design approaches but to create something new, innovative, and connecting.
Read MoreReally Understanding the Audience is the Key to Brand Marketing.
How do you know your brand positioning connects with people? Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers. It also dictates your marketing strategy. It provides a clear purpose for why you are engaging…
Read MorePowerful Digital Marketing Trends Driving Consumer Behavior in 2022
With the massive growth in digital media over the last few years consumers have evolved in how and where they get their media. The pandemic may have accelerated this “experience” shift but it’s essential marketers understand this and are nimble and flexible in how they approach reaching consumers.
Read MoreTalking to People
Why Human-Centered Marketing and Branding Connects.There’s a new way to view marketing and branding. It’s not just about products and cool tech solutions but communicating and connecting with individuals…
Read MoreInvading Hordes
Changes that come suddenly, that are overwhelming and life-changing, can destroy a world of familiarity and predictability but innovation often rises from this destruction to form new business models. When the unexpected visitors arrive. In 793 at Lindisfarne, in northern England, a small monastery of monks going about their monkish business is attacked in the…
Read MoreMore than Digital: Connecting with People
It’s Time to Transform Marketing into People Connecting. How and when you connect with existing and potential customers is not about just sending constant emails out. Why inundate people with your content? It’s common for brands, as it is for people, to want to talk about themselves. We’ve all had interesting and fascinating people in…
Read MoreStrategic Ambiguity
Sometimes An Intentional Lack of Clarity Is Exactly What a Brand Needs. From Coca-Cola to Dunkin Donuts to the global consulting firm Prophet, many companies from consumer-level to B2B are becoming, well, less specific about what they actually sell or do. Coca-Cola Company has far more of its sales in the myriad of beverage brands…
Read MoreMarketing and Brand Strategy are the New Business Strategy
Living in A World of Constant Change. For every company, every brand, and every business from startups to Fortune 500s, the marketing plan is often seen as driven by the business strategy. This idea is a traditional view from business management practices of the last century. Actually, they’re one strategy in this constant world of…
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