Archive for Financial Services

Marketing to Millennials: It’s Not What You Think

Marketing to Millennials: It’s Not What You Think

What’s the spin on millennials? How do you market to them? They don’t seem to like advertising or being “sold to.” Well, does anyone? When you’ve grown up in a world where the technology is always on, where you control your newsfeed and media, you ignore…

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How Wells Fargo Lost Its Brand

How Wells Fargo Lost Its Brand

Wells Fargo had an amazing reputation prior to the disaster that took down the CEO last summer. It was the friendly stagecoach bank with a historic legacy dating back to 1852. It was the main street bank with friendly service and great folks on the…

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What ING “gets” about the customer connection

What ING “gets” about the customer connection

Like Apple, ING gets that the “store” environment isn’t just about pushing product. It’s about letting you browse, connect, get conformable with who they are.

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The Touchpoints of Customer Service – That “Good Vibe” Feeling

The Touchpoints of Customer Service – That “Good Vibe” Feeling

If you’re like me most of your banking is done online these days. I go the accounts area, pay bills, move money around and occasionally check out other services, all with no person involved. I then deposit checks at nonhuman ATM machines. I usually only…

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The You Brands: When Loyalty is Personal

The You Brands: When Loyalty is Personal

The brands that convey the most customer loyalty like Apple, Coke and Nike are the you brands. The brands that convey your personalized experience that empowers you as part of a greater community.

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Credit unions have a solid following but what happens when customers just fade away?

Credit unions have a solid following but what happens when customers just fade away?

When you think your consumer brand is well-known and enjoys incredible loyalty, that you can’t possibly loose your core customer, be wary. No matter how loyal customers are, they can desert you, especially if they, well, age and die off.

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