Archive for Current Affairs

A Dis-United Experience

A Dis-United Experience

Every aircraft, every flight, is an opportunity to deliver the brand “experience.” It’s the cumulative effect of flying on time, the condition of the aircraft, the entertainment media provided, the flight attendants, the seats, the smiles or kindness you receive.

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How Wells Fargo Lost Its Brand

How Wells Fargo Lost Its Brand

Wells Fargo had an amazing reputation prior to the disaster that took down the CEO last summer. It was the friendly stagecoach bank with a historic legacy dating back to 1852. It was the main street bank with friendly service and great folks on the…

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What Donald Trump Can Teach Us about Branding and Marketing

What Donald Trump Can Teach Us about Branding and Marketing

The Not-A-Politician Brand So roughly a year ago, a bunch of friends and I could do nothing but make jokes about Donald Trump running for president. It seemed so silly! This self-promoter from The Apprentice who takes pride in saying he’s rich (very rich), who…

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Peddlers at the door – why I hate repeat Internet ads

Peddlers at the door – why I hate repeat Internet ads

Time for a rant. Why does it seem like everyone’s following me? Because Internet ads are following me. Is it more important to build sales volume by knowing who I am than caring about who I am? The insane persistence of  Internet ads following me is…

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Owning the outdoors – How REI’s brand was redefined by closing on Black Friday

Owning the outdoors – How REI’s brand was redefined by closing on Black Friday

REI’s decision to close on Black Friday this year was a revolutionary and actually anti-retail idea – don’t go shopping the day after Thanksgiving on Black Friday: go outdoors, do something with your friends and family. This move was so dramatic the CEO wasn’t quite…

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Customers’ values: the new branding tool

Customers’ values: the new branding tool

You may be paying more but look at all these cool things Whole Foods is supporting! You get the feeling that the extra amount you may be spending is going to something worthy and good, something that you may be connected to or are committed to and is a part of your local community.

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How can nonprofit brands focus on real value?

How can nonprofit brands focus on real value?

Building clarity into a nonprofit’s communications of focus and commitment is critical in this new climate of increased expectations of real results. Everyone wants to know how to make a difference. How can your brand help? What’s the value you really bring?

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Great Britain’s Downtowns and the Death of High Streets: some tips from America

Great Britain’s Downtowns and the Death of High Streets: some tips from America

Creating a city brand is what it’s all about. If these magnificent older cities and towns dig into their historic past there are many assets they can play with as did American towns, in recreating their value to their community. Now’s the time to rebuild and revaluate what that can be.

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BIG DATA – it’s where the real value is for brands

BIG DATA – it’s where the real value is for brands

Businesses, governments, even you and me have so much data—how the heck do we keep track of our exploding world? It’s like suddenly having the Library of Congress in your bedroom: what good is it if you can’t even figure out how to find anything?

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Changing the way we think: Steve Jobs 1956-2011

Changing the way we think: Steve Jobs 1956-2011

The amazing thing about what Apple has done under Jobs established a benchmark for a whole different experience for the consumer. He obsessed about this and knew that it was not the amount of ram or speed you had it was what things did and how they simplified your world

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