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We are driven to know, define and express your brand. From research and strategy to creative brand implementation through web, print and other customer touchpoints, we focus on value, message and creative expression to deliver brands and branded experiences that resonate with your audience.
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Research:
Original research in your company, with stakeholders and online to understand competitors, customers, market trends, and value offered
Brand Analysis and Strategy:
Identify brand value, attributes, emotions; recommend brand positioning, message platform (tagline development) and creative direction
Brand Architecture:
Mapping of synergistic and hierarchical relationships between brands/companies/partners
Visual Brand Design:
Corporate identity design, product branding, branded packaging, brand guidelines
Naming:
Systematic name development for company, product and service names
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Web & User Interface Design
Site Architecture:
Navigation structure, page hierarchy, clickpath mapping
User Studies for Ecommerce/Corporate Sites:
Develop user profiles, identify use cases to define desired functionality and design for ecommerce and corporate web sites
Web Design:
Branded web site design, web page design and web style guidelines
Online Merchandising Strategies:
Develop promotional opportunities to maximize customer conversion
Rich Media Design:
Design of interactivity, animation, video and product presentation
Search Engine Optimization:
Systematic on- and off-site strategies to increase traffic from search engines
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Integrated Marketing Communications
Print Campaigns:
Develop branded print communications and sales materials
Direct Mail:
Design and writing for integrated on- and offline marketing efforts
Email Campaign Design:
Define offer, message and branding
Writing:
Copy writing and editing for marketing and corporate communications from print collateral to the web
Online Advertising:
Creative development and production of online product and company ads
Print Ads:
Creative and production for corporate and consumer ads
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