RadiantBrands, a branding and creative agency, has launched a blog focused on brand strategy, performance and relevance to customers. Steven Donaldson, RadiantBrands principal strategist, writes frank and clarifying observations about brands in today's changing marketplace.
San Francisco, CA (PRWEB) December 4, 2009 — RadiantBrands, a branding and creative agency, has launched a blog focusing on the creation, performance and viability in the marketplace of company and product brands.
Steven Donaldson, a RadiantBrands principal, provides frank and strategic observations on brand-related topics from package design to corporate positioning. He draws on his background as a branding consultant and project lead for strategic branding and creative engagements with B2B and B2C businesses over the past 20 years.
Mr. Donaldson said, "I've seen many cases where a brand is performing poorly because of neglect, faulty positioning or lack of response to customer motivations. I'm excited about sharing insights that can help marketers, brand managers and brand builders implement effective brands that are unique, consistent and relevant to the customer." In recent posts, he has commented on the efforts of Yahoo! to alter the Flickr brand and on Pyramid Breweries' new brand direction as reflected in its product packaging.
As a brand strategist, Mr. Donaldson has helped companies create and execute brands in brick-and-mortar retail environments, in the business-to-business market and online. He is particularly interested in how the brand experience can be shaped consistently and powerfully across multiple channels to build customer awareness and loyalty.
RadiantBrands is a branding and creative services agency with over 20 years of experience building brands and shaping brand experience through brand strategy, naming, visual branding, corporate identity, advertising, web site and e-commerce development, and direct campaigns. Clients ranging from Fortune 500 companies to small chain retailers have benefited from RadiantBrands' creative and strategic services in developing and communicating brands.
