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We are committed to discovering the power of our clients' brands and developing effective strategies to express their unique value through branding, strategic design, the Web and integrated marketing campaigns. We power this goal through dynamic and exciting creative work that reaches out to your customers.
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 Steven Donaldson
Principal, Chief Strategist
Steven Donaldson sees the connections, the touch points of the customer experience, and answers the question: What are the signals that tell a customer to buy this? Donaldson develops overall brand strategy for campaigns and provides input to the brand creative process. With the advent of the Internet, Donaldson has guided RadiantBrands to focus on brand strategy as a driver for the integration of programs across channels to deliver consistent and powerful brand messaging. Connecting the brand to all aspects of the customer experience is central to building brand loyalty. He led the RadiantBrands redesign of the Ask Jeeves brand identity and has been a core team member in working with on-and offline companies to define their brands and build them through integrated communication programs. He has worked with clients such as Wells Fargo, Hewlett-Packard, Bank of America and consumer companies such as Pet Food Express and Cost Plus World Market.
Donaldson has spoken about branding at various venues throughout the San Francisco Bay Area, including the Haas School of Business at UC Berkeley, e-commerce developers' conferences and the Commonwealth Club. He has been featured in stories on online branding in Direct Magazine and the San Francisco Business Times as well as on CNET Television. He continues to expand the firm's client base with a range of branding and integrated communications engagements.
He has a degree in City Planning with a minor in Economics and Geography from San Francisco State University.
 Michael Zinke
Principal, Branding Director
Michael Zinke focuses on the research aspects of creating a brand, looking at brand value, customer perceptions and needs and how brands compete. Why does one brand appear to be superior to another? Zinke leads RadiantBrands' branding assessment efforts for clients, focusing on discovering and defining the unique value of a company or product that can drive successful brand strategy and brand-building ecommerce and communications. He has extensive experience with product launches and integrated campaigns in the technology and bioscience sectors as well as with ecommerce-based clients. He's worked on engagements with technology clients such as Hewlett-Packard, Perkin Elmer, Molecular Devices and Cepheid and on online initiatives for companies like Sony, Woodland Hills Wine Company.com and more. Zinke uses an analytical approach in developing brand positioning, naming and online brand strategy for integration into marketing and branding programs. He has also developed Radiant's SEO Your BrandTM methodology, a unique approach to the branding paradigm that builds client success and brand recognition online through careful analysis, positioning, and development of customer-facing online brand opportunities using search engine and social networking tools.
He has a degree in Landscape Architecture from University of California at Berkeley.
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