Only a month ago Qwikster was launched to repair the damage of mid July’s disasters announcement of the take-it-or-leave-it strategy of doubling the price of both DVD deliveries and streaming movies. After two ridiculous moves, resulting in tons of nasty comments and thousands of lost customers and a stock drop from $245 a share to [...]

Okay, tell your super-loyal customers that you are giving them two months notice, then you are doubling the price of the products they know and love. You get a choice to get streaming movies, which have a limited number of titles, or continue your DVD deliveries, which have just about everything

This was the time when retail was immediate and visual as you passed one store front after another. Seeing if you could get pulled into the store by what’s in the window.

Rule 1. in building brands is evolve value and keep building on what you have. Most companies that have dumped an old name for a new one to try to “reinvent” themselves have run head on into customer confusion.

Three years after making a critical online branding mistake, Ask Jeeves in Great Britain is back with a fancy new suit and good advice. Yes, the Jeeves brand element, which we redesigned, has returned to center stage.