Large companies and even mid size to smaller can now get tons of data on you. How you shop, what you buy, what your age group does, what your neighborhood does – but do they really get you?

This focus on the customer built incredible loyalty and connection. They educated every customer, they increased their level of awareness and in the end they became the preferred choice in the category.

If you’re like me most of your banking is done online these days. I go the accounts area, pay bills, move money around and occasionally check out other services, all with no person involved. I then deposit checks at nonhuman ATM machines. I usually only interact when I need something fixed or just plain don’t [...]

Brands, Branding, Brand Loyalty, what’s it all mean? There’s a lot of confusion on what a brand means and how it’s referred to in marketing and advertising