Blog

Steven Donaldson
Principal

Fiat Get’s the Brand Right with New Dealerships

Do you think the same guy who’s selling you a a Chrysler Le Baron or Jeep Wrangler can sell you a Fiat 500? Not on your life. Fiat is doing it right by launching 200 new dealerships in the U.S.

Fiat brand good for Chrysler brand? You bet.

When the announcement came that Fiat would possibly take a key controlling interest in Chrysler the struggling American car brand it hit me that this is an overdue realignment