What Palm did wrong - just about everything, but most of all was to launch a campaign with a creepy Alice in Wonderland type ad Go with the Flow

Netbooks –they are basic with no frills make buying a computer a simple decision. So why can’t Apple jump into this market? It makes sense that they create something that appeals to their loyalists, like me, in this category, right? Yes, but it’s definitely not going to be a netbook.