Blog

Steven Donaldson
Principal

Murder of the Flip Camera

Cisco, like many technology companies, thinks only linearly. What they do is in the context of their technological hold in the market, but the Flip does not fit this model

Can you train your customers to be loyal?

This focus on the customer built incredible loyalty and connection. They educated every customer, they increased their level of awareness and in the end they became the preferred choice in the category.

On Target or not? Yet another small grocery brand?

Target’s entry with P-Fresh will add substantially to the already glutted grocery store square-footage in the United States where more and more retailers are competing for the same number of consumer dollars.

Smart Phone Wars, Why the iPhone Wins

With Palm announcing the new Pre, Apple announcing a new lower price iPhone 3G S, Google’s latest Android phone launch, the MyTouch 3G and the Blackberry Storm, where’s the Smart phone world going?

Why I love my Flip video camera

The Flip video camera focused on what people want to do. The company, Pure Digital that created it, was not an electronics company. The founders saw an unmet opportunity in the growing digital video market and had a video camera