In marketing and branding it’s all about the target audience and how you get your message across. Who will you attract? What will be the value they see? It’s not always easy when you have a place called Fred’s diner or Maria’s Taco Shop.

Okay, tell your super-loyal customers that you are giving them two months notice, then you are doubling the price of the products they know and love. You get a choice to get streaming movies, which have a limited number of titles, or continue your DVD deliveries, which have just about everything

We say that an iconic, recognizable label needs three things: a clear visual that represents the name – an icon like the bison, the brand name and lastly the style of beer. This is what consumers are cruising for as they cover the shelves.

Cisco, like many technology companies, thinks only linearly. What they do is in the context of their technological hold in the market, but the Flip does not fit this model

Linking your cause with the Nabisco brand can’t possibly hurt. There is a new cause marketing campaign launched recently with boxes of Triscuits, the wheat crackers in the snack isle of your grocery store.

You can have a GroupOn activity that happens an hour from now and done by the end of the day targeting a self-selected group of customers who are actually interested in your offers. This is the maximum use of incentives to the right motivated customers. It’s just another way to create opportunity in the marketplace– a reason for customers to buy now.

This focus on the customer built incredible loyalty and connection. They educated every customer, they increased their level of awareness and in the end they became the preferred choice in the category.

If you’re like me most of your banking is done online these days. I go the accounts area, pay bills, move money around and occasionally check out other services, all with no person involved. I then deposit checks at nonhuman ATM machines. I usually only interact when I need something fixed or just plain don’t [...]

Brand strategy is the connection between your marketing goals and your customers’ experience. How you position your brand defines who comes to buy, why and how to build your market.

What Palm did wrong - just about everything, but most of all was to launch a campaign with a creepy Alice in Wonderland type ad Go with the Flow