Blog

Steven Donaldson
Principal

Why the Palm Pre Flopped - a girl on a mushroom

What Palm did wrong - just about everything, but most of all was to launch a campaign with a creepy Alice in Wonderland type ad Go with the Flow

Why the Toyota Brand Won’t Sink

Although Toyota has taken a media beating in the last few weeks because of two recalls on popular models, In my opinion they will not fall permanently from grace.

Fiat brand good for Chrysler brand? You bet.

When the announcement came that Fiat would possibly take a key controlling interest in Chrysler the struggling American car brand it hit me that this is an overdue realignment

Ask.com Algorithm Campaign -where’s the brand message?

Has anyone yet figured out that the Ask.com algorithm campaign is a complete failure?