Blog

Steven Donaldson
Principal

What ING “gets” about the customer connection

Like Apple, ING gets that the “store” environment isn’t just about pushing product. It’s about letting you browse, connect, get conformable with who they are.

What is the Wells Fargo brand as it expands through Wachovia territory?

“Why does Wells Fargo use the stagecoach – isn’t it out of date and slow? What’s this brand got to do with modern banking?” The acquisition of Wachovia is a perfect opportunity to build a national brand that can leverage the entire value of their history…