Blog

Steven Donaldson
Principal

Why the Toyota Brand Won’t Sink

Although Toyota has taken a media beating in the last few weeks because of two recalls on popular models, In my opinion they will not fall permanently from grace.

Fiat brand good for Chrysler brand? You bet.

When the announcement came that Fiat would possibly take a key controlling interest in Chrysler the struggling American car brand it hit me that this is an overdue realignment