Blog

Steven Donaldson
Principal

Brands, Branding, Brand Loyalty: Root Beer, Wine and Hamburgers

Brands, Branding, Brand Loyalty, what’s it all mean? There’s a lot of confusion on what a brand means and how it’s referred to in marketing and advertising

Ask.com Algorithm Campaign -where’s the brand message?

Has anyone yet figured out that the Ask.com algorithm campaign is a complete failure?