The Flip video camera focused on what people want to do. The company, Pure Digital that created it, was not an electronics company. The founders saw an unmet opportunity in the growing digital video market and had a video camera

Three years after making a critical online branding mistake, Ask Jeeves in Great Britain is back with a fancy new suit and good advice. Yes, the Jeeves brand element, which we redesigned, has returned to center stage.

Apple defied the predictions of the analysts and the recession with increased sales and overall increase in revenue and profit for the first quarter of 2009. In the same period Microsoft had its first ever drop in sales

Tropicana got lost in the world of generics. It was just another white container with a picture of orange juice pouring. Consumers were saying where’s the orange with the straw?

“Why does Wells Fargo use the stagecoach – isn’t it out of date and slow? What’s this brand got to do with modern banking?” The acquisition of Wachovia is a perfect opportunity to build a national brand that can leverage the entire value of their history…

When the announcement came that Fiat would possibly take a key controlling interest in Chrysler the struggling American car brand it hit me that this is an overdue realignment

Successfully building a brand is about creating a complete and repeatable user experience at all levels. One that is alive and keeps given feed back to the consumer and the consumer to the brand. It’s this relationship that builds powerful and strong brands.
In the technology space the non-consumer focused IT brands (information technology for those [...]

So you think that taste really is the deciding factor in food choice. Think again. The brand makes all the difference.

It’s now clear what the Google owners of YouTube plan to do with this unique brand. They spent a fortune — $165 billion for this destination site that had not even a million in revenue at the time. But YouTube was “the new idea” that became the winner as a destination site to view videos [...]

Brands, Branding, Brand Loyalty, what’s it all mean? There’s a lot of confusion on what a brand means and how it’s referred to in marketing and advertising