Blog

Steven Donaldson
Principal

Why the Palm Pre Flopped - a girl on a mushroom

What Palm did wrong - just about everything, but most of all was to launch a campaign with a creepy Alice in Wonderland type ad Go with the Flow

Brand behind the brand: Flickr is now from Yahoo

Yahoo’s parent affiliation with Flickr prompted many loyal Flickr users to respond with negative comments about this “brought to you by” connection.

Apple’s Next Move and why it’s not a Netbook

Netbooks –they are basic with no frills make buying a computer a simple decision. So why can’t Apple jump into this market? It makes sense that they create something that appeals to their loyalists, like me, in this category, right? Yes, but it’s definitely not going to be a netbook.

Smart Phone Wars, Why the iPhone Wins

With Palm announcing the new Pre, Apple announcing a new lower price iPhone 3G S, Google’s latest Android phone launch, the MyTouch 3G and the Blackberry Storm, where’s the Smart phone world going?