I see a lack of real strategy on building a bigger online community and more of a move towards adding revenue based on targeted groups.

The brands that convey the most customer loyalty like Apple, Coke and Nike are the you brands. The brands that convey your personalized experience that empowers you as part of a greater community.

Yahoo seems to have no idea what it’s trying to do with it’s site. They don’t even power their own own search now that it has been “outsourced” to Microsoft.

What Palm did wrong - just about everything, but most of all was to launch a campaign with a creepy Alice in Wonderland type ad Go with the Flow

Yahoo’s parent affiliation with Flickr prompted many loyal Flickr users to respond with negative comments about this “brought to you by” connection.

Netbooks –they are basic with no frills make buying a computer a simple decision. So why can’t Apple jump into this market? It makes sense that they create something that appeals to their loyalists, like me, in this category, right? Yes, but it’s definitely not going to be a netbook.

With Palm announcing the new Pre, Apple announcing a new lower price iPhone 3G S, Google’s latest Android phone launch, the MyTouch 3G and the Blackberry Storm, where’s the Smart phone world going?

The Flip video camera focused on what people want to do. The company, Pure Digital that created it, was not an electronics company. The founders saw an unmet opportunity in the growing digital video market and had a video camera

Three years after making a critical online branding mistake, Ask Jeeves in Great Britain is back with a fancy new suit and good advice. Yes, the Jeeves brand element, which we redesigned, has returned to center stage.

Apple defied the predictions of the analysts and the recession with increased sales and overall increase in revenue and profit for the first quarter of 2009. In the same period Microsoft had its first ever drop in sales