Blog

Steven Donaldson
Principal

Why the Palm Pre Flopped - a girl on a mushroom

What Palm did wrong - just about everything, but most of all was to launch a campaign with a creepy Alice in Wonderland type ad Go with the Flow

Brand behind the brand: Flickr is now from Yahoo

Yahoo’s parent affiliation with Flickr prompted many loyal Flickr users to respond with negative comments about this “brought to you by” connection.

Apple’s Next Move and why it’s not a Netbook

Netbooks –they are basic with no frills make buying a computer a simple decision. So why can’t Apple jump into this market? It makes sense that they create something that appeals to their loyalists, like me, in this category, right? Yes, but it’s definitely not going to be a netbook.

Smart Phone Wars, Why the iPhone Wins

With Palm announcing the new Pre, Apple announcing a new lower price iPhone 3G S, Google’s latest Android phone launch, the MyTouch 3G and the Blackberry Storm, where’s the Smart phone world going?

Why I love my Flip video camera

The Flip video camera focused on what people want to do. The company, Pure Digital that created it, was not an electronics company. The founders saw an unmet opportunity in the growing digital video market and had a video camera

Ask Jeeves is Back! – the butler’s back in the UK!

Three years after making a critical online branding mistake, Ask Jeeves in Great Britain is back with a fancy new suit and good advice. Yes, the Jeeves brand element, which we redesigned, has returned to center stage.

Apple brand up, Microsoft down – What recession?

Apple defied the predictions of the analysts and the recession with increased sales and overall increase in revenue and profit for the first quarter of 2009. In the same period Microsoft had its first ever drop in sales

YouTube Brand pays off. $132 billion worth.

It’s now clear what the Google owners of YouTube plan to do with this unique brand. They spent a fortune — $165 billion for this destination site that had not even a million in revenue at the time. But YouTube was “the new idea” that became the winner as a destination site to view videos [...]

Ask.com Algorithm Campaign -where’s the brand message?

Has anyone yet figured out that the Ask.com algorithm campaign is a complete failure?