I don’t think all multiple store chains are killers of authenticity. Fundamentally, what do they provide that’s not being served to the consumer? And is it real in how it connects to consumers’ experience?

Yahoo’s parent affiliation with Flickr prompted many loyal Flickr users to respond with negative comments about this “brought to you by” connection.

Three years after making a critical online branding mistake, Ask Jeeves in Great Britain is back with a fancy new suit and good advice. Yes, the Jeeves brand element, which we redesigned, has returned to center stage.

Apple defied the predictions of the analysts and the recession with increased sales and overall increase in revenue and profit for the first quarter of 2009. In the same period Microsoft had its first ever drop in sales

“Why does Wells Fargo use the stagecoach – isn’t it out of date and slow? What’s this brand got to do with modern banking?” The acquisition of Wachovia is a perfect opportunity to build a national brand that can leverage the entire value of their history…

So you think that taste really is the deciding factor in food choice. Think again. The brand makes all the difference.