Who Are You? Define your brand strategy first

Who Are You? Define your brand strategy first

    Before you build marketing, place advertising, place sponsorships or plan SEO or content strategies you need to define why your brand is unique and who most values your company and offerings. Building the strategy, like building a building – Start with a competitive…

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4 Trends Shaping Marketing in 2016

4 Trends Shaping Marketing in 2016

And they aren’t all about technology. People are using new ways to find and advocate for what they want, and smart companies are delivering…

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Try Being Real

Try Being Real

5 Strategies to connect authentically and engage with customers

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Are You Mobile Friendly?

Are You Mobile Friendly?

A big change came in April when Google announced that it prioritize search results for mobile and responsive friendly websites over ones that did not show up well on smart phones and tablets. This may seem (…)

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Brand Activation

Brand Activation

Here’s a term that’s been around for several years and is gaining ground with marketers. Has a very purposeful sound: turn on a switch and the “brand machine” starts churning and creating…

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What existing companies can learn from startups

What existing companies can learn from startups

Staying Relevant: Eight things established brands and companies can learn from startups…

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Brands Are About Authenticity: Don’t Fake It

Brands Are About Authenticity: Don’t Fake It

Consumer experience doesn’t lie. If a brand doesn’t present a valued and credible brand experience, it’s ultimately damaging for the brand. The drivers behind brand positioning are..

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Branding for Nonprofits: it’s not about you

Branding for Nonprofits: it’s not about you

Most nonprofit organizations are driven by a mission to affect change. They focus on specific areas where they think they can have impact and transform some area of the world. But many organizations…

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Make it Real Through Video: Experiencing the Brand

Make it Real Through Video: Experiencing the Brand

When you see someone experiencing a beautiful beach, walking through a store, demonstrating a product, or a team celebrating their win, you share their emotions, their reality. You’re totally in the

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